Why Style Your Property For Sale Even After Interest Rate Hikes

Not sure what all the fuss is about property styling?

It can be hard not to see your home through rose-colored glasses when it’s time to sell. Using a property stylist team is a great way to bring in fresh eyes to your space and make those first impressions from buyers count!

Property styling can help make your home stand out from the competition in today’s market and attract more potential buyers. It can also help sell your home faster and at a higher price!

But how?

Property styling is all about making your home look as desirable to a buyer as possible.

this is done through, spatial planning and creating those feature points and cohesive style throughout your home.

photo of a sofa being styled at the northern beaches

Spatial planning for a sale can elevates your home extensively. Making sure you’re showing a room to its fullest potential!

This may mean a bigger dining table – which can attract larger families or letting buyers know its great for entertaining.

It may also mean putting a chair in a bedroom to make it look more luxurious or facing a lounge a certain way to create its own room if you have an open floor plan.

All these little things help buyers envision what this home could look like for them.

Creating feature points and highlighting attractive spaces in your home is what property styling is all about!

Bringing in a home office set up now is a great feature for buyers to see in today’s market. Making sure the home looks comfy and dreamy with attractive colour schemes and gorgeous artwork can unify the space and make the buyers think it is their dream home. All these small things make a huge difference when a buyer walks through a home.

Photo of a home office styled by Brand Collective in MosmanProperty styling helps make your home look brand new! Letting prospective buyers see all the attractive qualities about your home and minimizing visibility on the qualities that aren’t important. All these tips and trick of property styling only help you to gain profit on the sale of your home!

Get in contact with us today to see how we can help make sure your home is perfect for selling in todays market!


Call us on 0424 128 083 or email us at naomi@brandcollective.net.au

Detox Your Home in 4 Steps

Gain the wellbeing benefits of living in a healthier living space

The space we live in has a massive impact on our health, mental wellbeing and overall happiness. With everything that happens in our day-to-day life, we don’t often stop and pay attention to the little things that may affect our mood. This is part of why it’s so important to take the time to step back and reorientate ourselves. Since a clear space around us reflects a clear space within each of us, Naomi Brand from Brand Collective Property Styling has put together 4 ways to detox your home and give yourself a healthier mindset.


De-clutter and breathe life back into your home

When I’m styling someone’s home, one of the first things I notice is an abundance of items in every room taking up unnecessary space. This can be gifts that never went to good use, appliances we don’t use anymore, or sentimental items.

Of course, life is about the little, sentimental moments and a lot of these items represent that. A lot of smaller items are kept around by habit though, and serve only to remove space in your home, making you feel like you have less room around you.

For every room, it’s important to look at each particular item and ask yourself if it helps the space or hinders it.

Create a sense of harmony and remove conflict

Creating cohesion in your home gets rid of any confusion in the space. This can be as simple as minimising the amount of strong colours to a few complimentary tones in each room. Another great way to create cohesion is to identify the style you want in each room and focus on that type of furniture. Mixing styles like contemporary, mid-century modern, coastal and classical can work in select situations, but it’s always safe to let one style take over a room.

Think of every room as having its own identity – when you remove conflicting colours, shapes and styles, while honing in one particular style, you are defining that identity. This brings clarity to your home, ultimately removing conflict, which helps give you a more peaceful state of mind when you’re at home.


Let your home tell a story

Your home is defined by the story you are telling. It’s really all in the details. The way you use different textures and colours to create a mood. It’s in using certain styles and eras of furniture to bring context into your home. Sometimes creating a story is as simple as feature walls or moulding a room around a central piece of furniture with a strong personality.

Most of all, all good stories have a climax – what is the most impactful and breathtaking part of your home? Is it a view? An outdoor area? A captivatingly styled dining room where all your friends and family come together? Find your home’s moment and let the whole home flow towards it, like any great narrative.

Stories in the home create connections, memories and flow throughout the rooms. Let your home reveal the story it wants to tell.


Give your space a sense of personality

This one is simple but it’s so often overlooked. It’s about balancing the removal of clutter while still maintaining a sense of who you are in your home. What does the space you live in say about you?

Creating a clearer space in your home is essential to giving yourself healthier mental wellbeing, but it doesn’t mean that you have to take away all sentimental possessions that mean something to you. We all have pieces we can’t live without and that’s exactly what life is about – holding on to the things that matter to us and make us happy, while getting rid of anything that only takes up space. That’s really the core value in detoxing your home.


The First 3 Things An Interior Designer Notices in Every Home by Naomi Brand

Enjoy our article as seen in Better Homes and Gardens.

Natural light

For me, every space is inescapably defined by the presence of natural light. When a room is isolated and confined, it can feel cold and separate from the home – which can be lifted by innovative skylights, window placement or even by inventive interior styling. There isn’t really a substitute for natural light in a home, but in a tight spot you can use colour, reflective surfaces and soft and warm lights to help make the space feel more welcoming and connected to the rest of the home.

Features that date the house

Feature walls and daring choices of architectural materials can really bring personality to a home – but one thing to always keep in mind is that while these choices can be on-trend, they also anchor your home in a specific time and place. Future-proofing your home is such an important part of interior design, so always consider what part of a feature really defines you now but doesn’t hold back your home as your personal home styling evolves.

The ‘moment’ of the home’s story

Think of you home as a place that tells a story as you move through it. Every home has its ‘moment’ – a defining feature that leaves an impression which stays with us long after we’ve left. Often this is the first thing we think when we remember the entire home. This can be a scenic view, a burst of natural light in an open space, even a stunning outside area that opens up the home. Whatever the ‘moment’ of your home – make sure that moment shines – keep your view open and unobstructed, keep the light coming in and keep your outside area warm, welcoming and dynamic. Moments like these are not to be missed.



3 Trends That Need to be Retired in 2019


Mid-Century Modern

Mid-Century Modern style is a bold statement but it has two major problems. With strong colours, curved shapes and saturated tone timbers, the pieces can be almost impossible to pair with a neutral room and furniture from any other period.  As a result the home can feel ill-fitted, conflicted and dated – so I think it’s time to say goodbye to last century and hello to this one.


Overt Industrial

Not many people realise but the industrial restaurants and bars we see everywhere, with their rustic appeal, rusty light fixtures and dark colours actually came about almost by accident. To make sure that ceiling heights met regulations, many ceilings were removed and vents were left exposed. This forced a lot of venues to embrace the industrial look – to go hard rather than go home. But as cutting edge as this look is, a lot of homes are moving towards a warmer look, rather than importing style from these venues, which is great because it encourages creativity and personal expression. Uniqueness turns every person into a designer and a stylist.


Reflexive minimalism

Minimalism is fantastic when you are selling a house as it allows people to project their lives into the home. In home styling however the opposite is true – bringing your personality out is crucial to building a warm, interesting space. I personally love minimalism’s bold geometric shapes, monochrome shades and contrasting textures because it resonates with my personal style. What needs to be thrown out in 2020 is the need for people to be so minimal as a knee jerk reaction, as over time this will prevent them from being creative. I encourage people to make mistakes and reinvent their style so that it never turns stale. Being adventurous and seeking new discoveries is key to interior styling.

Launch of my new U-Tube Home Styling Series !

Hello and Welcome…so glad you made it!

I’m Naomi Brand, Founder and Creative Director of Brand Collective Property Styling and I would love to welcome you to my Home Styling Series on my new U-Tube Channel ! Here I will teach you all my tips and tricks for making homes beautiful! I will take you on a journey of all my styling solutions, transforming rooms, working to a budget, take you inside my favourite furniture and homeware stores and lots more! So please don’t forget to click the subscribe button!
The reason I wanted to create this series was a long time coming. I noticed time and time again that many of my clients felt overwhelmed with styling their own home, they were time poor and were often confused with all the different retailers out there to source from let alone putting it all together when they got home. In the series I show you the simple changes you can make with little effort and on a budget. I want to show you its not as intimidating as it may seem with the right tools and a few secrets I’ll show you throughout this series. I want you to enjoy styling you home and have pride in it, after all your home is your haven! x

You can book an in person consultation with me by jumping on to our contact page and sending me some info!
S O C I A L M E D I A + B L O G
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10 tips for preparing your home for Sale!

Styling your property for sales produces a lasting impact on potential buyers making your property captivating and memorable which in turn increases your sales price. It’s even more important with the current market!

Here are my 10 tips on how to achieve this:

1. Start with a neat entrance, first impressions count! This may mean re-mulching the garden, updating the letterbox or re-painting the front door.

2. De-clutter and de-personalize. Buyers want to imagine themselves living there so taking down some personal photos is a good start. Also take out the furniture and accessories you don’t need. Buyers like to see space whilst still showcasing only the necessary, key items required for that space.

3. A fresh coat of neutral paint inside will open the space up and keep it feeling fresh.

4. Understand the space and its best aspects. Find the focal point of your home and lead the buyers there! This may be an ocean view, a north facing aspect or even a spacious living room.

5. Layout is one of the most important elements to get right. Re-arrange your furniture to open up the space. This creates flow throughout the home. Avoid cutting rooms off with items as it can make a space feel smaller.

6. Bring in colours through the addition of soft furnishings and artwork to create an experience for the buyers. Stick to 2-3 colours max and nothing too overpowering. Always pull your colour palette from your artwork as this creates connection.

7. Introduce ambient lighting throughout the home. Table and floor lamps create an inviting and welcoming atmosphere.

8. Use floor rugs to define zones especially when working with an open plan. Each space should be its own! Stay neutral in colour and keep it light.

9. Maximise your space! If you have a nook area not being used, style it as a cute study or reading nook. This adds value and interest from buyers.

10. Freshen up your window treatments.No blinds are better than old ones! Opt for neutral blinds or sheer curtains.

Watch our link below to see our video…https://www.youtube.com/watch?v=VFepoRCgyZE&t=17s




6 Tips to making your bedroom a Sanctuary

Your Bedroom should be your sanctuary. It’s the space we go to, to unwind, rest and rejuvenate. Therefore, mindful steps should be taken when styling this space. Ie: choice in colours, lighting and materials as this will have an impact on your emotional response. Think soft palettes, comfortable luxe textures and sensitive lighting.


Here’s our 6 top tips on how to create:

1. Stick to a soft colour palette. You want to avoid anything too bright or overpowering. Think more mixing your textures than your hues.

2. Always, always have bedside table lamps. These are so important yet easy to forget. Lighting plays such an important role in a space. In darker living areas for example we might use brighter globes to make a space brighter and more inviting, However, in the bedroom we suggest soft lighting which will instantly relax you and prepare the body for shut down. Its all about AMBIENCE!

3. Install sheer curtains, even if over the top of roller blinds or block out curtains. This instantly softens the space and adds a feel of luxury.

4. Invest in a bedhead. These are a statement pieces in the bedroom. Linen bedheads are especially comfortable behind the head.I personally prefer bedheads to artwork as I feel they are more functional.

5. Add a wall mirror. Round ones are my personal favourite for bedrooms as they break up all the geometrical shapes in the room. They are also great for creating the illusion of space and reflect light! So a must if you have little natural light- you need to make the most of it!

6. A stunning floor rug under the bed is also one of my favourite additions. It doesn’t matter if you’re working with carpet or floorboards, the addition of the right rug can take your bedroom to another level! Remember to position the floor rug ¾ under the bed and ¼ exposed at the end of the bed depending on the size of the room (if larger, you can go ½ & ½). This frames the bed as the hero of the room ad again gives your space the extra feeling of luxe, which is what we all want! If space allows also throw an ottoman at the end of the bed. Great for when your putting shoes on!


If you would like us to come to your home for a design consult just fill in your details on our contact page and we will be in touch!

The mindful message in the Konmari method and the Top 5 AMAZING things you will get out of it.

Unless you have been in a monastery with monks contemplating the meaning of life it’s impossible to have missed the decluttering craze that is sweeping the world.

With a polite and peaceful take on decluttering Marie Kondo invites a mindful and grateful practice into decluttering your home which in turn results in decluttering your mind and life!

Each episode of her top rated Netflix original series showcases a household at breaking point. Now let’s make this clear, these houses do not look like those of hoarders, these are regular everyday homes that over the years have simply collected too many belongings.

It can happen to any of us and often subconsciously as the clutter builds externally in our home  so too does the clutter in our mind. These overstuffed drawers and wardrobes are just another list of building “to dos’ that you need to get around to doing but never do.

As an Interior stylist the first step in a transformation is to de clutter. Clearing a path and space for a new beginning is so important.


Beyond just creating 3 piles, “keep”, “charity” and “throw out”. Marie first tells you to stop for a minute and thank your home.

Being mindful for a minute and grateful to have this wonderful home that has kept you sheltered warm and safe creates an open mindset before your declutter.

Does this spark joy? It’s a question you have never asked yourself really when it comes to your belongings but it is a hugely important one.

As I say to my clients, your home is your haven and it is so important to create a home you love and surround yourself with things that bring you joy!

By putting your hand on each item of clothing and seeing if you get that little pang of excitement you can easily identify the items that need to go!

By only keeping the items that make you feel great you are creating a home of inspiration instead of a collection of to do lists and cluttered wardrobes. This tidying technique enables her clients to acquire the mindset needed to stay tidy forever rather than just doing a big declutter once a year or during council clean ups.

It is important once you have gone through the mindful practice of only keeping items that spark joy that you organise them with a purposeful fold or create specific homes for each item. “Putting things away,” she writes, “creates the illusion that the clutter problem has been solved.”

Part of the success of this method is applying this same mindset in your everyday life.

After you have completed this process your home will bring you more joy, with only your favourite items showcased and everything organised with its own place.

You will have more time to do the things you love because you are not worrying about your constant “to do list” at home.

You will feel more stylish-Your wardrobe will inspire you instead of worrying what to wear as you will know that every outfit you select will be one you feel great in.

You will save time getting ready- as above!

Create a fresh beginning and new canvas to invite more joy into your life, build on this fresh start and create a home you love.

Need help styling your home or sourcing unique pieces?Contact me for a for a consult and lets create beautiful spaces!


Naomi Brand is very creative, extremely proffesional and a lovely person. We have used her services for many years and she has never let us down. I recommend her to anyone who is considering styling their home.

Graham Bennet


Naomi did a fabulous job styling our property for sale. Our apartment looked effortlessly sophisticated and the pieces she chose made the most of our apartments natural assets

Nicole Marusic

Naomi’s service and advice was invaluable. She excels at her craft and is an absolute pleasure to deal with. Highly recommended!

Tracey Croke

Naomi and the Brand Collective team are fantastic and I highly recommend their services. Naomi goes above and beyond to ensure her clients get the best service possible. Her style is fresh and always on trend- the ultimate professional.

Mae Chan


Naomi is fabulous! She styled my home in preparation for selling and managed to make it look amazing with her creativity and attention to detail. I trusted her judgement and ideas so much that I asked her to furnish my new home which she did beautifully. She is easy to talk to and collaborates on all ideas ensuring that I have a home I’m comfortable with. I would recommend her without any hesitation.

Heather Windfield

Brand Collective are our recommended property stylists. Naomi always goes above and beyond to meet and achieve our clients needs. A broad range of furniture to suit any style of home. We would highly reccomend them to anyone looking to style their property and maximise the sale of their home.

Christine Barnabas

I would highly recommend Naomi & Brand Collective Styling. My clients & myself have been very pleased with the service and the styling.

Kerry-Anne Nielsen

Red Property

I’ve been working with Naomi now for several years and I love the enthusiasm she brings to her work and her creativity always shines through. Highly recommended.

Alex Augustyniak


Naomi does such amazing work! Would recommend her stylish eye to anyone looking to refresh or restyle their home.

Sarah Boggs

As a sales person in a competitive market we are always looking for the best. Naomi from Band Collective delivered the best styling package by far. She was a great communicator and worked well with our clients which assisted us in getting a great result. Property styling can make a huge difference to the final result. I would highly recommend Naomi to anyone looking for a professional.

Karen Joseph

First National


Stay in touch with all the latest tips and trend for styling your home. Welcome to the styling family x